I
don't usually add commentary to my web pages, but I have to admit I am
fascinated by the cover illustration of the 1958 Noma Christmas lighting
catalog. The giant Santa has a sort of Macy's parade balloon quality with
the vague expression of a monstrous automaton. He is ensnaring the
world in his festoon of diabolical lamps, and seems to represent an overblown
personification the rampant commercialization of the Christmas holiday. This is
a truly frightening scene, and perhaps this catalog cover helped to bring about
the demise of the Noma corporation a few years later? I am sure the artist
intended to convey a jolly Santa spreading Christmas cheer with Noma lamps
throughout the World, but I know that I can no longer entirely trust Santa...